Touring Cheap Monday design team in Seoul

At MBFW in Stockholm, Seoulsisters met up with Cheap Monday's design team including Creative Director Ann-Sofie Back and designers Frida Hofslagare and Carl Malmgren. During the interview we had with them for ELLE Korea, it turned out that the whole design team was going to visit Seoul, South Korea, for a design inspiration trip! So last weekend I met up with them to show them the best parts of the fashion city.

We started the tour at Garosukil, the hot spot for Korean fashionistas now a days. Garosukil is a long street crowded with small fashion boutiques, trendy restaurants and lots of streetstyle photographers. It was so fun to have the design team all excited running in and out of shops along the street. We also had time to visit the amazing multi-brand store Daily Project who also sells Cheap Monday and Ann-Sofie Back. How nice it must be to see your own brand being sold on the other side of the world, even I felt proud for them! We were so lucky that the store just started their 90% off sale that very day! Shopping-mania, I'm telling you. We spend a long time there and a few shopping bags full of clothes later we left the store starving. We had a well deserved and delicious lunch at Market O. It felt so great hanging out with amazing Swedish designers, they are all so sweet and kind!

I hope to see them next time back in Sweden soon again.

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