Wearing MaxJenny set / Gucci bag / UO shades / Charles & Keith shoes

Inloooove with this set, it's just so me! So much fun to wear this in Seoul, we got so many comments on this look. Looking forward to wear MaxJennys new sets also in colorful leopard. I got my parents in law here in Seoul, visiting for our 4th wedding reception, this time in Korea. The wedding tour never ends, just love to live in the wedding rush for as long as possible! We have 120 people coming tonight and I am actually bringing out my wedding dress one more time for this event! This will be so much fun and you can as always follow the events on Insta stories.

LOVE /J

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Wearing Heidi Klum x LIDL jumpsuit & shoes / Gucci belt

This denim jumpsuit is just goals! So comfy and easy to use at any occasion. I've been checking in Heidi Klum's next collection for LIDL and it's going to be real good. Can't wait to show you it in some new outfits!

Got some new nails done yesterday, so happy I made it to Marie before one or two broke, haha doesn't happen that often to be honest. Decided to get two new piercings in my right ear next week, yaaay, thought about it for so long but never booked it. On today's agenda I have work, fika and saying goodbye to a dear colleague that is leaving us, thai dinner with Lollo and then Mathie is sleeping over. Tomorrow awaits a bachelorette party all day and night!

LOVE /L

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Wearing Ida Klamborn dress / Charles & Keith shoes / American vintage jewelry

It's been a long and exhausting weekend, but I am glad we made it! Spoiled tonight tho and checking in to Kung Karl Hotel for a night in a castle like environment in the city. Dinner out to celebrate the best mum in the world, since it's her bday tomorrow! Gym session and a long and nice breakfast buffet awaits tomorrow before work. Mimmi and the team at the hotel made us feel super welcomed with a note, fudge and cute stuffed animals. You can as always follow this live on our Insta stories for more updates!

LOVE /L

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Wearing Thomas Hägg dress / Charles & Keith shoes / Miu Miu shades

Hello comfyness! This dress is too much fun to wear, dramatic entrance for sure. It's also fun to start the planning for next year, after heavy times we are ready to plan things to look forward too. Starting with warmer destinations in the beginning of January, stay tuned!

LOVE /J

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Wearing Samsoe & Samsoe top shirt / Gucci bag / River Island pants / Charles & Keith shoes

Honestly, love being a colorbomb when it comes to clothes, it makes everything more fun - simple as that. One of my best friends just signed a new job with a neighbour to my office in Stockholm (so fun!), so meeting her soon for dinner. And tomorrow I will be guest and inspiration speaker on the meetup "How to succeed" with HeyWork, Changemakers and CoolCompany. I am super excited and honoured to speak about Seoulsisters and our journey to this day. You can see some sneakpeaks on Instagram stories ofc!

LOVE /L

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Wearing River Island studio jacket / Ida Klamborn dress / Simmi shoes / 1st Rumor bag

Cosy evening look for a night out in Dongdaemun, just outside of Doota, our beloved Korean designer shopping mall. Going in to meet some friends for some churros and pepperoni pizza slices. Loving the vibe here at night, it never gets boring. Got some fun things coming up this week, including planning a trip and filming for a TV show!

LOVE /J​

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Wearing MaxJenny set / Miu Miu shades / Charles & Keith shoes

Errrrthang pretty about this yellow set! The details, pattern, color and design. Our dear Swedish designer MaxJenny doing this cool sets in popping colors. I dropped by their PR agency the other day and got a glimpse of their new collection - can't wait to wear that as well. So fun and perfect for twinning looks and statement pieces. I can reveal it's going to be a little bit of popping pink and colored leopard.

Photos by Psman

LOVE /L

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Wearing Ida Klamborn velvet set / Visone bag / Heidi Klum X LIDL shoes / Misterspex eyewear

Red is my favorite color for sure, doesn't matter what season, I just need to wear red often. Red lips, red dresses or red accessories. Can't get enough! So with Halloween week going on, we have had so many fun theme days at the office. Minion cakes, carving pumkins and dressing up as Disney prinsess or a donut. We are going all in and it's really fun to see it get so appreciated. My inner child is truly loving it haha... Linda always says I am the childish one and yup it's true.

LOVE /J

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Wearing Nakd jacket / River Island skirt & boots / Tigermist top

A pretty new way to shoot a look (for us), in the dark, Seoul by night. But kinda of like the city vibe outside of Doota shopping mall, still so many people rushing by. It's super fun to shoot with our new 35 mm lens, the ISO function is crazy cool and way better than on our old 50 mm. We shot this look before heading in to Doota, our favorite mall in Seoul, for dinner and some gift shopping. They have several floors, I think maybe 10 or more!? Just filled with shopping, so we started at the top for dinner and some churros with nutella - yummmm... And then went down to shop for some gifts at their big candy and treat shop. Then went further down to look at makeup, shoes, bags and ALL of our favorite Korean designer brands at floor 1 and 2. They have everything there, it's hard to not go nuts I'll tell you! Maybe Seoul isn't your number one destination for travel, but we really recommend you to go here - it's the coolest city ever. We'll hook you up with some tips in a dedicated Seoul guide post in November. 

LOVE /L

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Wearing Ida Klamborn dress / Charles & Keith shoes / Caroline Svedbom earrings

City feels... I've always been a city girl, loving the action and to have everything close by. Going from Stockholm to Seoul nine years ago was a big change tho. The city has over 10 million people living here. which is like all of Sweden together. So it's way more crazy over here, constantly crowded on the streets, sounds everywhere, traffic jams and shops/restaurants/cafes opening and closing all the time. But I feel like my life started to make more sense since I moved here, it's such a cool place and also a bit of myself. Going from model, to TV show star, to masterchef, to editor at ELLE and opening up an English school with Swedish influences. I've never shared that much from everything I've experienced here, but I'll try to make a post shortly about my journey here. A lot of you have been asking me about everything I do here in Seoul, so hopefully you'll like the coming post! Will go through old pics to see what oldies I find!

LOVE /J

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